Bobo’s Fish Juice

The Story

So Baskin Robbins wanted to promote their new combination sundae-milkshake things. That’s a pretty good combo, goes together real well. Some might say a little too well. How do we hype up a combination frosty treat that is so perfect it seemed inevitable? We decided a dramatic way to highlight this product was to compare it to something in the complete opposite direction.

While my teammate Mike Rogers took over the design of the Baskin Robins themed ads, I took over designing Bobo’s Backyard Combos.

Bobo’s needed to be the perfect balance of believable possibly-weird-health-trend and simply too gross to be real. The design itself had to look polished and professional yet bland, especially when placed next to the bright BR designs.